For developers and tech-enthusiasts, the beta release of iOS 12 is an exclusive insight into what Apple will bring to the table as part of its Autumn release schedule. Many of the features are listed on Apple's website, as well as being discussed by tech bloggers. But there is one success story that I haven't seen so much: the desire to get my numbers down.
Facebook knows more about me than I do. The Cambridge Analytica row hit the social networking site right before the new Europe-wide GDPR came into force. And questions about user data and privacy had already circulated for years beforehand. But what actually is the problem with Facebook? I put it down to one thing: the problem with Facebook is that it grew too much too quickly.
Instagram; the social networking site built upon photographs of pets and food. Every now and then, a new feature will pop up. Whether it be Stories, Carousel, or even moving away from 1:1 pictures and video. But there's one feature not yet taken up, that I am keen to see adopted; the ability to share 360° content.
Mark Zuckerberg was praised by the President of the European Parliament for allowing his testimony to EU officials to be live-streamed. And the fact that the CEO travelled to Europe to answer these questions should also be recognised, even if he has turned down multiple offers to speak to a UK parliamentary group. But the session has left me with a mixed response.